I learned that this week is Social Media Week! Here is a link to learn more .
The social media “world” is a very confusing landscape to navigate. But if you are in business, you really need to understand how it can help you gain a competitive edge and improve customer relations. Business needs to be in this world just as they needed to increase their presence on the net with a business website. Similar to why a business needs a website, businesses need a social web strategy to expand their brand and image in their respective industry.
NewComm Forum, a conference my company is hosting is looking to help people navigate this social landscape by providing speakers that “live” in the virtual world. And believe me it is a new world. When I talk to business owners and they ask me what I do, the conversation always comes back to social media. These business people are confused by the social web because it is a “new frontier” similar to the .com revolution of years past. But they instinctively know they should be doing something on these social networks.
I tell them this new “world” offers opportunities that will enhance their businesses but the ROI depends on the type of business they are in, and the resources they have to make sure they have a visible, professional, and active social identity.
As the number of organizations that use the social web to build and grow business increases, so will the opportunity to build relationships between social media companies and the customers they serve. That is the opportunity that most excites me in this new world.
Please feel free to comment and if you would please take the 3 question survey I have created about Social Media Week; I would appreciate it! Thank you in advance.