The Future of Membership in a World Driven by Technology

Membership is about people; people sharing ideas to improve their personal and professional lives, opining on the latest issues, building personal and company brands, and yes, utilizing technology.

My goal here is to listen to the "world" on where membership fits in these fast changing times, and deliver the services needed to get people to "buy" into membership organizations.

Membership is deeper than community. Membership is more personal and takes more effort. It is built on trust.

Stop by often and find out what's happening in the world of Membership... Thank you.

Friday, February 12, 2010

The “Model” Remains the Same…

Ron Muns the Founder of HDI, my former employer, had a philosophy; always embrace valuable information and share it with your members no matter the source. And even if the “source” is "competitive", as long as it is credible and valuable, share it with your membership. The philosophy is more relevant today than ever.

Today with the pervasive information “traveling” throughout the networks called social media, information is just information, the value add is getting it to the right people, joining in the conversation, and enabling a vibrant discussion around the topic. The model is the same, the delivery has changed. There are so many new delivery methods.

There are also a ton of people that are trying to jockey for a position as a social media “expert” to help organizations figure out the best way to engage with this new medium. But there can’t be any true “experts.” There are people that are ahead of the curve on the tools and skills needed to navigate the virtual web, but the information is too vast and rapidly changing for anyone to have the time to be designated “expert.” Learn from people or organizations that are willing to help; avoid the "experts."

The greatest value we can add from an organizational perspective is to learn social media so we can share the information that will help the communities, customers, and members we serve. Give them a way to help each other through engaging the social media. Get to know Social Media to understand, learn, and grow with your community.

The goal is the same as when Ron started his company many moons ago before Social Media. You must know how to utilize social media, but it is not simply the social medium that is important; it is how you use it to serve your customers information that is credible and valuable …

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