The Future of Membership in a World Driven by Technology

Membership is about people; people sharing ideas to improve their personal and professional lives, opining on the latest issues, building personal and company brands, and yes, utilizing technology.

My goal here is to listen to the "world" on where membership fits in these fast changing times, and deliver the services needed to get people to "buy" into membership organizations.

Membership is deeper than community. Membership is more personal and takes more effort. It is built on trust.

Stop by often and find out what's happening in the world of Membership... Thank you.

Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts

Friday, January 8, 2010

People are the new IT…

I was in a very engaging conversation with one of my favorite people, a social media guru, ITSM expert, and overall great guy, Chris Dancy, and he made the statement, “people are the new IT” and followed up with “Membership is the new CMDB.” Now I admit we were both drinking (only kidding) when we went off discussing this “revelation” but as I thought more about it, this is a concept worth vetting (It’s Friday after all).

Years ago man controlled machine, and the promise of new technology was a more leisurely world for man at the expense of technology. But if we look at the world today, technology is running the world, and man is being run by technology. Technology is rampant, and it offers endless, new, and different opportunities to do business, connect with people, pay your bills, watch your movies, get your news, and it seems that there is very little we do in life that doesn’t involve technology. It can seem overwhelming, and it is. It seems we are constantly being distracted and driven by technology.

So how does this relate to membership? Membership is the new CMDB. For those of you that are not in technology, CMDB is the acronym for Configuration Management Data Base. It is a way for technology professionals to manage all of the technology in their organization. It is the “connective tissue” that provides the infrastructure needed for technology to work. Your PC is connected to a router, which connects to a server, which hosts the software you need to interface with your database, which connects to the web, which allows your customers to connect to your website and buy your product or service. In a nutshell it is every technology component needed to produce the outcome you or your business is engaged in and important for you to “succeed.”

Membership organizations have become the people CMDB that bring together the service management professional, software tester, developer, knitter, or any other group of people that have a common purpose, into connected “components.” The “components” that make up a successful software tester for example is; access to content that is relevant and validated, trainers that provide relevant training on skills needed to be a successful tester, conferences that provide sessions and speakers, and meetings that bring people together in local groups to discuss important topics to the testers. Membership provides and connects the “components” (people) with the technology, training, and people they need to be successful in their profession.

As I argued in a previous post, membership is where the cutting edge professionals gather to move an industry forward. Membership is disruptive to an industry and is where cutting edge ideas are developed, vetted, and implemented throughout the organizations of the membership. It is where all of the components of a successful industry are “housed.” Just like a CMDB, except today configuration items (CI’s) are people in one place working to provide a service by connecting people, ideas, and excellence.

A bit of a stretch? Maybe but I had an entire 6 pack to get through (just kidding)…

Wednesday, December 16, 2009

Does Technology Encourage Rudeness?

Have you ever written and e-mail, blog, or posted a comment on a social networking site that you felt “bad” about after the fact? I find myself considering what I write these days more carefully than I used to. In my latest book, “The Teenager’s Guide to Life, Liberty, and the Pursuit of Happiness; A Parent’s Gift…” I warn teenagers about this phenomenon that I call APC “Alternate Personality Communication.”

APC is created when the communication is filtered through technology. We tend to be less human than we would be if we were sitting across the table or in the same room as the person with which we are communicating. I have become more aware of this and try to keep it in mind every time I post or comment on a post.

It is very pervasive in the political arena and its impact is corrosive on the entire process of governing. And even in my research of Blogs in the Software Testing community, I have found the same phenomenon. I would bet the mortgage that it is universal and pervasive in all social interaction that is filtered through technology.

So what can we do? As everything in life we can only control our own actions and the first step is awareness. We need to be cognizant when we communicate through technology of the “tone” we are taking. We need to ask ourselves if we were standing in front of this person would I “say” the same thing I am about to write? If I write this can it be “misconstrued” in any way?

I am not saying, don’t be honest. I am saying be as honest and respectful as you would be if the person you are communicating with was standing right in front of you. We need to debate, challenge, and participate in the conversation if we are going to grow both personally and professionally. But we will move forward faster as communities, industries, and individuals if we do it respectfully.

Arguing the concepts without degrading people is what we should promote. If people comment, post, or engage in an inappropriate way we need to take them to task the way the new media has determined is the most effective; ignore them!

As technology professionals we need to lead the way. I am working hard on this every day I post or comment which is most days, several times a day. Most of you that are reading this are probably in the same place as I am. But even if you are not engaged in writing in the social medium, you probably write e-mails every day and can apply this concept.

If you would like to post a comment please do but I hope you take the above advice when you take me to task. Write on!