The Future of Membership in a World Driven by Technology

Membership is about people; people sharing ideas to improve their personal and professional lives, opining on the latest issues, building personal and company brands, and yes, utilizing technology.

My goal here is to listen to the "world" on where membership fits in these fast changing times, and deliver the services needed to get people to "buy" into membership organizations.

Membership is deeper than community. Membership is more personal and takes more effort. It is built on trust.

Stop by often and find out what's happening in the world of Membership... Thank you.

Thursday, June 3, 2010

The Conversation Begins at STP…

I am extremely excited about the reaction we have been getting to the new features on our new website. Visit the new website at I want to thank the many of you that have shared kind words, bugs, and critiques about the site. All of these comments will help the Software Test Professionals website to serve its members more effectively.

We received feedback from a tester who suggested that they would not become a member of the site because it was not “tested properly”. I was a bit confused by that comment because it suggests that the site would have to be “perfect” or “bug free” to meet their approval. I have to respectfully disagree and ask the question; isn’t finding bugs and functional issues that work better for a user the value of what testers do for an organization?

Our new Software Test Professionals website will be the most tested and functional website on the face of the earth if we get consistent feedback from the most qualified community in the world. The testing will be happening every time one of our testers shows up on the site; daily and on an ongoing basis. To suggest that a lack of testing is sufficient (what is sufficient?) to determine whether or not to become a part of STP is short sighted in my view. Our developers built the website knowing the scrutiny would be as personal and invasive as a colonoscopy, and are excited by the challenge and opportunity serving this community is. Try to get LinkedIn or Facebook to change their site to meet your needs. We are in business for the testing and quality community, not to be everything to every social group in the world.

The framework is up, the basics are built, and the journey begins at STP. I am taking in all of the critiques with an eye toward what the future holds; a site guided and built with an ultimate goal of a website and membership built on superior quality. Keep your testing hat on as you visit the website. We want every comment and suggestion because every comment is an opportunity to reach the ultimate goal; to be your home base, where everybody knows your name (and your value)…

No comments:

Post a Comment